Japan Gay Guide is a platform that provides resource for navigating LGBTQ+ life in Japan. Resources include inclusive safety tips, best spots in Tokyo, practical advice for living in Japan.
Role:
Website Creation, Content Marketing and Social Media Marketing
Deliverables:
Social Media, Website
Creating a Comprehensive LGBTQ+ Resource Platform for Expats and Visitors in Japan
To provide an all inclusive platform for LGBTQ+ people living or moving to Japan. Types of information include everything from laws, entertainments, events and places to visit. With the amount of foreign residences and visitors increasing, we wanted to capitalize this opportunity to create an all inclusive platform for LGBTQ+ people whom have few online resources to refer to when it comes to traveling or living in Japan.
Empowering the LGBTQ+ Community in Japan — Creating the Ultimate Resource for Connection, Support, and Discovery.
The goal was to create a thriving, inclusive platform that provides LGBTQ+ individuals in Japan with everything they need to explore and connect.
Simply, to be the go-to, most trusted platform for LGBTQ+ people in Japan, offering valuable insights, a supportive community, and a wealth of resources. Join us as we work to shape a more inclusive, connected, and vibrant future for LGBTQ+ people living in or visiting Japan.
Target Audience
Dedicated to supporting LGBTQ+ individuals who are either living in Japan or planning to make it their home. JGG is designed to empower both those who are already part of Japan’s vibrant LGBTQ+ community and those preparing to embark on their journey to this incredible country.
- For LGBTQ+ People Living in Japan: Discover essential resources, safe spaces, and the latest events that make Japan feel like home.
- For LGBTQ+ People Planning to Move to Japan: Navigate the process of relocation with ease.
Japan Gay Guide is a trusted companion, no matter your situation JGG is there to provide the tools, support, and community to help thrive in Japan.
Brand Strategy & Development
Japan Gay Guide was created to provide a user-friendly experience that’s both informative and intuitive, designed to meet the unique needs of the LGBTQ+ community in Japan. Contents are organized into five key categories that offer valuable insights and resources, ensuring our users can easily find exactly what they’re looking for:
- Travel Tips: Provides expert advice on everything from transportation to local etiquette, helping you move around with confidence.
- Life: Everything from practical guides and personal stories, addressing the everyday experiences of LGBTQ+ people living in Japan, from finding healthcare to understanding local laws.
- Culture: Dive into Japan’s rich culture through an LGBTQ+ lens. Discover articles on social trends, LGBTQ+ history, and how to connect with Japan’s vibrant cultural scene.
- Spots: The Spots category connects users with safe spaces, businesses, bars, and cafes where you can relax and enjoy Japan with like-minded individuals. We bridge local businesses with a global LGBTQ+ audience, promoting inclusivity and support.
- Events: Stay in the loop with the Events category, where users can explore and plan for the most exciting LGBTQ+ gatherings happening across Japan, from pride parades to intimate meetups.
Each category is carefully curated to provide high-quality, relevant content that empowers our users, builds connections, and celebrates LGBTQ+ life in Japan.
Content Strategy & Marketing Plan
Digital Marketing Strategy
- Platform Marketing
- On-Page SEO
- Technical SEO
- Off-Page SEO
- Content SEO
Social Media Marketing
- Topic Research: Identifying what the audience is searching for and providing the content they want to see.
- Script Writing: Crafting compelling scripts that tell your brand’s story effectively.
- Videography & Editing: Producing high-quality videos that capture attention and drive engagement.
Growth Tactics
- Influencer Partnerships: Collaborating with influential voices to expand brand reach and credibility.
- Media Partnerships: Leveraging media outlets for brand exposure and credibility.
- Tours: Organizing immersive experiences that engage and grow audiences in real life.
By leveraging a blend of creative content, strategic SEO, and growth tactics, Jima’s marketing strategies are designed to not only increase visibility but also create meaningful connections with your audience.
Results & Impact
- Instagram Followers: 53,300 (January 2025)
- Highest view count: 1.96 million
- Surpassed 10,000 followers within 3 months of launch
- Achieved a total of 100,000 followers across all social media platforms within six months. Gained high view counts by providing quality, original content from a user’s perspective
- Successfully attracted numerous international visitors to gay bars introduced through the social account
Next Steps
As we continue to grow, our focus remains on producing content that entertains, informs, and connects people worldwide. We aim to expand our influence, explore new forms of creative storytelling, and further support local businesses in reaching global audiences.
Check out Japan Gay Guide!
