Case Study
Japan Gay Guide
ROLE
Content and Social Media Marketing
DELIVERABLE
Social Media, Website
DATE
August 2024
Japan Gay Guide is a platform that provides resource for navigating LGBTQ life in Japan. Resources include inclusive safety tips, best spots in Tokyo, practical advice for living in Japan.
INSTAGRAM
Milestone and Impact
Instagram Followers: 53,300 (as of January 2025)
Highest View Count: 1.96 Million
Our social media journey is a testament to creativity, strategy, and audience connection. Since launching, we’ve achieved remarkable milestones that reflect our commitment to delivering engaging and impactful content.
Growth Highlights:
- Surpassed 10,000 followers on Instagram within 3 months.
- Achieved 100,000 combined followers across platforms in just 6 months.
INFLUENCE
Tourism
Driving Tourism:
- Promoted local gay bars, turning them into popular destinations for international visitors.
- Successfully bridged local businesses with global audiences.
SOCIAL MEDIA
Highlights
Growth Highlights:
- Surpassed 10,000 followers on Instagram within 3 months.
- Achieved 100,000 combined followers across platforms in just 6 months.
- Our most-viewed video garnered an impressive 1.96 million views, showcasing the power of well-crafted storytelling.
Our Vision Moving Forward
- Expand our influence to connect more communities worldwide.
- Explore innovative storytelling formats to further captivate and engage audiences.
- Continue supporting local businesses by helping them reach a broader global audience.
Check out Japan Gay Guide!